Are You ’Mass Affluent’ Not ‘Truly Rich’? Sorry, Your Wealth Manager Might Be AI Now - Gizmodo
The article discusses the growing trend of financial institutions deploying AI-driven wealth management services specifically targeting the 'mass affluent' segment, potentially displacing human advisors for these clients. This highlights a shift in market segmentation where AI is becoming the primary service model for lower-net-worth individuals, forcing traditional advisors to differentiate their value proposition.