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LPL Financial Launches Latitude To Unify AI, Cybersecurity And Advisor Technology - Pulse 2.0

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LPL Financial has launched 'Latitude,' a new platform designed to unify AI, cybersecurity, and advisor technology tools into a single ecosystem. This initiative aims to streamline advisor workflows and enhance security, signaling a major push by a top-tier broker-dealer to integrate AI directly into the advisor's daily tech stack.

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