The Early Scale: 72% of B2B Buyers Now Vet Vendors on ChatGPT as Anthropic Backs a $1.5B Bet on AI Implementation - MarketScale
AI SummaryAI-generated — verify against the source.A significant shift in B2B purchasing behavior is underway, with 72% of buyers now using tools like ChatGPT to vet vendors, highlighting the critical need for financial advisors to maintain an accurate and positive AI-accessible digital footprint. Simultaneously, Anthropic's $1.5 billion investment signals continued enterprise-grade AI development, suggesting that AI-driven research and vendor selection will become standard practice in the wealth management industry.
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