Truist Launches 'Truist Premier' to Capture Mass Affluent Market with AI-Driven Advice - FF News
AI SummaryAI-generated — verify against the source.Truist has launched 'Truist Premier,' a new service tier designed to capture the mass affluent market by integrating AI-driven financial advice. This move highlights a growing trend among major wealth management firms to leverage AI to scale personalized advisory services to segments that were previously underserved by traditional human-only models.
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